Royal Opera House, Muscat sultant of Oman Essay

Royal Opera House, Muscat sultant of Oman - Essay Example Another factor that makes experiences unique is its variability. Two music concerts with similar genres might produce different experiences as the artists are different. Therefore, it can be said that experience marketing needs different techniques and strategies for customer satisfaction and building customer loyalty. ROHM or The Royal Opera House Muscat is one of the premier venues for culture and arts, based in Muscat, Oman. This opera house has been built by the king displaying contemporary architecture of Oman. The Opera House can accommodate up to 1,100 people. Equipped with latest technologies such as Mode23, the opera house was officially launched in the year 2011 (Royal Opera House Muscat, 2014). The Royal Opera House is a comparatively new theme in the Gulf Region. As a result, it is important to prepare and effective and long-reaching marketing plan that will help in generating required awareness and response for the opera house and garner local and foreign visitors. The purpose of the current project is to create a marketing plan looking into the external environmental factors and international strengths and weaknesses and of the opera house and subsequently create meaningful and feasible marketing mix strategies. The project will also throw light on the marketing and promotional strategies that are presently followed by the opera house. In order to ensure a successful marketing plan, it is important that the objectives and action plans are measurable, attainable and feasible. The objectives based on which marketing strategies will be based are as follows; Vision: The vision of the Royal Opera House Muscat is very inspiring and as a result the architectural foundation of the opera house is unique and undisputed. It is built is a region which does not boast any established opera culture or even classical or western music culture. The Gulf Region is majorly known for its